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About Us

Tom Stuker is the renowned leader in the world of automotive sales and dealership management consultation. Known as the founder of the BDC concept, author of Guaranteed Sales Success, star of reality TV series Car Lot Rescue, host of CBT’s The Tom Stuker Show, and owner of Stuker Training, Tom runs a world-class training and development program that trains automotive sales professionals how to sell more units a month. Tom believes that when equipped with the right tools, a few processes and some training, any salesperson can be transformed into a top performer.

Interview with Tom Stuker, President and Founder of Stuker Training

1437 days ago

Founded in 1980, Stuker Training provides an extensive selection of training and support products covering all areas of the dealership. From in-house dealership training to on-the-road workshops, dealer’s have a variety of training solutions to choose from. Any dealership can build a winning sales team or any individual can increase their pay by utilizing Stuker’s tried-and-true techniques.

The Tom Stuker Show Episode 5 - Be Proactive Not Reactive 01/24/2018


Tom Stuker talks about how to be more proactive than reactive in Sales.

Tom Stuker's Introduction to Automotive Training Network 01/24/2018


Salespeople need a consistent, effective game plan that capitalizes on selling o...

The Tom Stuker Show - How To Ask For Referrals 01/24/2018


On this episode of CBT's The Tom Stuker Show, Tom shares how to ask for referral...

Tom Stuker Show- Follow Up Calls 01/24/2018


On this week’s episode of the Tom Stuker Show, on CBT News, Tom goes over the ...

The Tom Stuker Show Episode 6 - Lead Prospecting Technique at Time of Delivery. 01/24/2018


Tom Stuker talks about how to increase sales by utilizing his lead prospecting t...

Program Yourself For Success with Dealership Consultant Tom Stuker 01/24/2018


With the right process in place, you can program yourself to reach as many units...


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